It is estimated that by 2019 there will be 2.77 billion social media users worldwide, a significant boost since 2.46 billion in 2017. Social media allows you to connect with your audience like never before. Engaging and informative content can be delivered within moments to a mass audience. “Social media is every brand’s voice, its microphone and an extension of its customer service arm.” Below are a few advantages of social media engagement:
Understanding Your Audience: You can learn what products your customers are buying, what kinds of posts they prefer, what inspires them, simply by reviewing their status updates, comments, or reviews. When you understand your customers, you can refine sales conversions and improve product strategy.
Building A Relationship: Authentic engagement with your followers will build a trusting relationship. You can help your customers by answering questions, entertaining them, inspiring them, and yes also informing them on new product announcements, etc.
Creating Brand Loyalty: “A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.” Providing your customers with useful information, resources, help and entertainment will show your customers you value them.
Social Media offers an array of advantages that every franchise owner should consider. The good news is, once you become a Medi-Weightloss® franchisee you won’t have to worry about how to begin. Our social media experts work diligently to create and manage the content on your social media accounts to maximize your engagement and social presence. Ready to learn more? Contact us now to learn how you can open your location today!
DePhillips, Kari. “16 Reasons Why Social Media Marketing Is Important For Any Business.” How Much Does It Cost to Outsource Social Media Marketing?, The Content Factory, 7 Sept. 2018, www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/.
“Using Social Media to Promote Franchise Development.” Understanding the Benefits and Challenges of Strategic Alliances | International Franchise Association, www.franchise.org/using-social-media-to-promote-franchise-development.